PRIVACY POLICY

Film Magic Pictures Limited (“we,” “our,” “us,” or “Film Magic Pictures”) respects the privacy rights of all individuals who use our websites and mobile applications, participate in Film Magic Pictures events, or register for Film Magic Pictures services or online content, including but not limited to products and services offered by our partners (collectively referred to as the “Services”).

We are committed to ensuring that all personal data collected, transmitted, stored, and used will be handled in accordance with the provisions of the Personal Data (Privacy) Ordinance (Cap. 486 of the Laws of Hong Kong) (the “Ordinance”). By providing personal data to us, you are deemed to have consented to this Privacy Policy.
Purpose and Use of Personal Data

You are not required to provide any personal data in order to browse or use our websites or mobile applications. However, when you participate in Film Magic Pictures events or register to use our Services or online content, we may collect your personal data in order to provide you with such Services.

You may choose not to provide personal data, but in such cases, we may not be able to offer certain Services to you. By providing your personal data, you consent to our use of such data in accordance with this Privacy Policy.
Scope of Application

This Privacy Policy applies solely to our websites, mobile applications, and other business activities.

Purposes for Which Film Magic Pictures May Use Personal Data Collected From You

Personal data collected by Film Magic Pictures may be used for the following purposes, including but not limited to:

To verify your identity and any account(s) you establish with us
To provide the Services requested
To verify your eligibility for discounts, offers, and promotions
To process applications or renewals of partner products and services on your behalf
To process payment instructions related to the Services
To store your personal data for future purchases or renewals without requiring re-entry
To process orders, issue invoices, and fulfill transactions
To conduct direct marketing of our Services (see “Direct Marketing” section below)
To conduct direct marketing of our business partners’ products and services (see “Direct Marketing” section below)
To design and tailor Services that meet your needs
To conduct market research, statistical analysis, and behavioral analysis
To perform audience measurement and analysis
To perform customer data analytics and study your consumption preferences
To allow participation in interactive features of our Services, including identifying friends and sharing your experiences
To make recommendations on Services or products that may interest you
To design and customize our website and content to match your preferences
To provide customer service
To handle complaints, account inquiries, claims, or legal disputes
To prevent and detect fraud
For audit purposes
To comply with applicable laws, regulations, and regulatory requirements
For any other purpose directly related to the original purpose of data collection

Types of Personal Data Collected

Personal data collected by Film Magic Pictures may include, but is not limited to:

Personal and contact information such as name, gender, date of birth, ID card number, telephone number, social media links, email address, residential, mailing, or billing addresses
Business information such as company name and job title
Account information such as the first 6 and last 4 digits of a credit card number or user account ID
Payment and transaction details
IP address, geolocation data, browser settings, browsing history, and/or other online logs of your computer or mobile device
Telephone numbers and email addresses contained in your phonebook (when you use interactive features of our Services). By providing such data, you confirm that you have obtained consent from your contacts.
Your voice and any personal data you share with us during telephone communications

Confidentiality, Disclosure, and Security of Personal Data

All personal data collected and held by Film Magic Pictures will be treated in strict confidence. However, to comply with legal obligations, fulfill contractual or service-related purposes, or for purposes directly related to the original reason for data collection, we may disclose such data to the following parties (whether located in or outside Hong Kong):

Competent courts, law enforcement authorities, or other statutory, governmental, or regulatory bodies
Our affiliates, partners, vendors, contractors, agents, or service providers engaged in sales, marketing, administration, or provision of goods/services
Our affiliated companies for the purpose of creating user accounts for related services
Our partners, including but not limited to insurance companies, for assessing and processing policy applications, renewals, claims, settlements, and related inquiries or complaints
Any person under a duty of confidentiality to us, including group companies, IT consultants, data processors, auditors, accountants, or legal advisers
Banks, financial institutions, insurance companies, credit card issuers, or debt collection agencies
Any questions, comments, suggestions, or materials (other than personal data) submitted or uploaded by you to our website will be deemed voluntarily provided on a non-confidential and non-proprietary basis. We reserve the right to use, copy, disclose, transmit, publish, or display such materials for purposes including but not limited to developing and promoting Services or meeting customer needs, and may share them with affiliates.

We may disclose non-personal data, such as anonymized or aggregated information relating to sales, traffic, logistics, or warehouse performance, and may share such information with our partners, including but not limited to existing and potential business collaborators, vendors, entrepreneurs, and academic institutions.

Film Magic Pictures will take all reasonable steps to ensure that all personal data held by us are securely stored and protected. While we endeavor to safeguard all personal data collected, we cannot guarantee the absolute security of data transmission.

If you purchase products or services from our partners, your personal data will be transferred to and processed by such partners in accordance with their privacy policies, which are beyond our control. Similarly, if you use applications of our affiliates, your personal data will be transferred to such affiliates for account creation and processed in accordance with their privacy policies. Please refer to the relevant partner or affiliate’s privacy policy for details.

We may terminate your Film Magic Pictures account. Upon termination, all related data will be deleted and become inaccessible. Orders, discount coupons, and e-vouchers under the terminated account will no longer be valid or eligible for refund or reactivation.

Transfer of Personal Data Outside Hong Kong

Where operationally necessary, we may transfer personal data outside the Hong Kong Special Administrative Region for purposes directly related to those for which the data were collected. Any such transfer will be conducted in accordance with the provisions and requirements of the Ordinance.
Retention of Personal Data

If you choose or are provided with a user ID, password, or other credentials as part of a security procedure, you must treat such information as confidential and not disclose it to any third party.

If your mobile number is used as your login credential, you must update your account information promptly upon any change or reassignment of your number to ensure that your account remains secure. We accept no liability arising from your failure to do so.

Unless otherwise required by law to retain data for a specific period, Film Magic Pictures will only retain your personal data for as long as necessary to fulfill the purpose for which it was collected or for directly related purposes.

Direct Marketing

Film Magic Pictures may use your personal data to send you messages, promotions, offers, and marketing communications, subject to your consent. We may contact you via email, mobile app notifications, social media links, SMS, MMS, phone calls, or postal mail.
We may use your name, email address, phone number, contact address, social media links, product and service portfolio information, transaction patterns, viewing habits, and interests for direct marketing of our Services and/or those of our business or advertising partners.

If you do not wish to receive such direct marketing communications, you may update your preferences at any time through your registered account or by using the unsubscribe link provided. Upon receipt of your notification, we will cease to use your personal data for direct marketing without charge.
Use of Cookies

A “cookie” is a small text file stored on your computer (or other electronic device) when you visit our website or mobile application. We use cookies to:

Identify you during website or app browsing sessions
Obtain information about your preferences, browsing behavior, and online activity
Track items stored in your shopping cart and assist checkout processes
Conduct research and statistical analysis to improve Services and understand customer needs
Deliver personalized advertising and optimize marketing programs
Enhance the efficiency and quality of your online experience
Strengthen security measures
Data obtained through cookies may not contain personal identifiers. While we may obtain your IP address, browser settings, or browsing history, these may not identify you personally. However, if non-personal and personal data are combined, such data will be treated as personal data under this Policy.

If you do not permit the use of cookies, you may adjust your browser or device settings. Please note that disabling cookies may affect certain website or app functionalities.

Linked Websites

This Privacy Policy applies only to our websites and mobile applications. Our sites may contain links to other websites. Once you activate any such link, for example by clicking an advertisement, you will leave our website or app. Any personal data you provide to other organizations are not under our control, and you access such websites at your own risk.

Language and Updates

In case of any inconsistency between the English and Chinese versions of this Privacy Policy, the English version shall prevail.

This Privacy Policy will be reviewed and updated periodically on our website.